Master Facebook Advertising
With more than 1.4 billion active users, Facebook can be viewed as a huge market place with numerous potential to run your business. Facebook is so big that no matter what country you are in or what age group you are targeting, your potential customers or audience are going to be on Facebook. So, here’s why you should prioritize Facebook as your marketing platform.
Why Facebook?
- Large Audience: With over 2 billion active monthly users, Facebook can be considered as a huge platform for marketers and businessmen to reach their potential audience.
- Real Profiles: Another reason why one should opt for Facebook is that it has real profiles. This is the reason why Facebook was able to dominate other social networking sites in its early stage. They were the first social media site that got people to create actual profiles. This helps you to better understand your audience as the data they input are genuine.
- Ripple effect: Facebook is known to have a viral effect because if two of your friends like a post that has similar interest as yours, Facebook is going to show you the same post and that’s what creates the Ripple Effect.
- Facebook owns Facebook Messenger, Instagram and WhatsApp: Facebook ad platform allows you to run an ad on the platforms that Facebook owns.
- Powerful Ad platform: Facebook provides you with a platform “Ad Manager” that enables you to run ads on Facebook, Messenger and Instagram with features that facilitate targetting as per your need.
Setting Up Advertising Account
The very first step in Facebook Advertising is setting up an advertising account.
To begin with, log in to your Facebook account or Sign up if you haven’t already.
Once you are logged in your account, click the “Create” button on the top-right corner and then click on “Ad”.
By clicking this button you will create a Facebook advertising account. Once the page loads up, you will see a page called “Ads create tool”. It is a tool that helps you with the process of creating an advertisement on your Facebook ad account.
Setting Up Billing Information
After you have successfully formed an advertising account, you need to give your billing information to get your ads running.
You can do that by following these steps:
- Click the ad manager on the top left corner and come down to “Billing”. It will take you to a page where you enter your billing information.
2. On the billing page, you will find a “Payment Setting” button. The button leads you to a page where you can add your payment method by clicking on the “Add Payment Method” button.
3. You can enable payment by adding your credit card information, PayPal, Online banking or Facebook ad coupon.
Tools for creating Facebook Ads
After you’ve set up your Advertising account, the next step is to choose how you are going to run your ad. There are three tools.
- Boost Post:
This is probably the easiest tool to run your ads on Facebook. You can use the “Boost Post” button underneath the page post. Here are some pros and cons of using this tool.
Pros:
a. It is the fastest method of creating an ad on Facebook.
b. Best suited for beginners
Cons:
a. Limited targeting options.
b. Can only be used to increase the engagement of a post.
c. Limited ad formats.
2. Ads create tool:
It is an inbuilt tool on Facebook that gives you the privilege of using multiple marketing objectives to best suit your advertising goal. Here are some of the pros and cons of using this tool.
Pros:
a. Provides multiple marketing objectives
b. Enables you to select placements of our ad.
Cons:
a. Might be time-consuming for beginners.
3. Power Editor:
This is also an inbuilt tool on Facebook that allows ads to run in bulk. It is designed to give professional advertisers maximum control over their ads. Here are some of the pros and cons of this tool
Pros:
a. Allows the creation and management of ads in bulk
b. Provides more flexibility for a professional advertiser.
Cons:
a. More complex than other advertising tools
After choosing the right tool, let’s move forward to creating ads. But before that, you must be aware of the Facebook policies to develop a deliverable ad.
Creating Facebook Ads
Facebook provides you with three major steps to create an ad in an organized pattern.
- Campaign Set-up: The very first step while running a Facebook ad is to choose the right objective from the campaigns provided by the Facebook ad create tool. There are three campaign objectives from which you can select an appropriate option for your ad.
a. Awareness: This objective is used if you tend to increase your reach among people who might likely be inclined to your brand.
b. Consideration: This objective allows your ad to be optimized for lead, messages, video views, traffic or engagement.
c. Conversion: This objective helps you to create an ad optimized for converting the audience into your potential customer.
2. Ad-set: It is the second step of ad creation. In this step, you can set the audience with various characteristics such as location, gender and age. Ad set also includes setting a budget, bid control and placements of your ad. Here are few steps for creating a general ad set.
Now that the ad set is completed, let’s move on to the next step i.e. Ad section.
3. Ad: This is the final step for creating an ad on Facebook. This is where you get to play around with the format and the creatives of your ad.
The basic format of the ad is either a carousel ad, a single image/video ad or a collection ad. However, the availability of the formats depends on the objective that you choose during campaign selection. Other than that, this step allows you to add conversion tracking which includes Facebook Pixel and App event tracking.
Now that you have a fully functional ad, play around with it. Add multiple Ad sets and Ads with multiple creative to test the performance and get the best combination.